Branding is playing an ever-more important role in B2B. The “consumerization” of the buying process, the immense impact of digital, and an increasingly global landscape makes your brand an essential differentiator. Have you maximized your brand’s potential?
Join us October 5/6 in Georgetown for our Big Talk on “Branding in B2B.” You’ll hear from branding experts, and B2B practitioners who leverage their true organizational values to create new brands, deliver engaged customer experiences, and inspire growth in mature markets.
Welcome Reception at the Georgetown Conference Center
Choose from 3 workshop tracks
We are the world’s only B2B think tank. Our mission is to advance the state of B2B organizations by pairing renowned academic researchers and educators with world-class marketing practitioners.
Our events are at the heart of our mission and we take them very seriously. They are intimate, action packed and filled with tools, templates and applicable methods.
We’ve run events for over 30 years and have introduced our Members to an incredible group of world-class B2B experts, practitioners, and academics. Our speakers share road-tested insights and real-life cases that can help you become a better marketer.
McCormick Tribune Professor of Technology Kellogg School of Management Northwestern University
Leading expert on strategic marketing practice and Professor of Marketing, Northwestern University
Worlds' Leading Authority on Consultative Selling and Best-selling Author
Former VP, Danaher Corporation
Leading expert in New Product Development and Presidential Professor of Marketing, University of Utah
Author, Speaker, Advisor
Chief Executive Officer, Porex Corporation
Leading expert in Innovation Management and Creator of Stage-Gate®
Vice President, United Technologies Corporation
Global VP Pricing & Value Management, Sealed Air Corporation
Senior Executive Vice President, Emerson Process Management
Professor of Marketing, Emory University