Mega trends are affecting your global roster of customers, influencers, employees and suppliers. As your value chain shifts from linear to a dynamic, expansive ecosystem, there can be massive opportunities (and risks).
Join us to explore the impact. We expect the event to sell out early as we partner with Loyola University and Penn State’s number one-ranked supply chain program to give you the latest thinking.
Welcome Reception at Omni Chicago Hotel
Managing Your Company's Value Chain: A Strategic Imperative
Transforming Into a Transparent and Cognitive Value Chain
A Panel Discussion with Renowned Marketing & Supply Chain Experts
Workshop: Map Your Own Value Chain
Exploring the Digital Mega Trend
Ted-Talk Style Presentations on Real-Life Value Chain Cases
Networking Reception in Regents Hall
When Supply Chain and Marketing Collaborate
Building a Value Chain From Scratch
Choose from 4 workshop tracks
Closing Talk: Partnering with the Frenemy
We are the world’s only B2B think tank. Our mission is to advance the state of B2B organizations by pairing renowned academic researchers and educators with world-class marketing practitioners.
Our events are at the heart of our mission and we take them very seriously. They are intimate, action packed and filled with tools, templates and applicable methods.
We’ve run events for over 30 years and have introduced our Members to an incredible group of world-class B2B experts, practitioners, and academics. Our speakers share road-tested insights and real-life cases that can help you become a better marketer.
McCormick Tribune Professor of Technology Kellogg School of Management Northwestern University
Leading expert on strategic marketing practice and Professor of Marketing, Northwestern University
Worlds' Leading Authority on Consultative Selling and Best-selling Author
President, New Pig
Leading expert in New Product Development and Presidential Professor of Marketing, University of Utah
Vice President, KCP Global Market Development, Kimberly-Clark Professional
Chief Executive Officer, Porex Corporation
Leading expert in Innovation Management and Creator of Stage-Gate®
Vice President, United Technologies Corporation
Global VP Pricing & Value Management, Sealed Air Corporation
Senior Executive Vice President, Emerson Process Management
Director, Center for Global Business Studies, Penn State