RESERVE YOUR PLACE NOW

MAY 4-5 | CHICAGO

10 SPEAKERS 8 WORKSHOPS 200 ATTENDEES

Mega trends are affecting your global roster of customers, influencers, employees and suppliers. As your value chain shifts from linear to a dynamic, expansive ecosystem, there can be massive opportunities (and risks).

Join us to explore the impact. We expect the event to sell out early as we partner with Loyola University and Penn State’s number one-ranked supply chain program to give you the latest thinking.

  • Get smart on megatrends transforming your stakeholders and supply chain
  • Chart your own dynamic value chain
  • Begin to understand the ever-more powerful end-user
  • Realign your value chain to effectively deliver in a digital world
  • Learn how to optimize your value chain to deliver new innovations
  • Discover the effects and drivers of disintermediation

HIGHLIGHTS

FEATURE KEYNOTE:
PHIL DOVER

Hear from keynote speaker Phil Dover, Emeritus Professor at Babson College. In this provoking talk, Phil will first define the Value Chain, and then demonstrate why managing your Value Chain is a strategic imperative.

CASE STUDIES &
EXECUTIVE INSIGHTS

You’ll hear real value chain success stories from heavyweight marketers and supply chain experts.

EXPERT PANEL

Witness a panel discussion of esteemed academics, supply chain experts and CMOs discussing the ever-changing world of value chains.

NETWORKING

This is the most intimate conference in the world with a three-friend minimum - so you are sure to make connections that stick.

BREAKOUT SESSIONS

You asked for it, and we are delivering. You'll attend several workshops to learn how to map your value chain and participate in deep-dive case studies.

EVENT AT A GLANCE

TUESDAY MAY 3RD

6:30pm

Welcome Reception at Omni Chicago Hotel

WEDNESDAY MAY 4TH

8:00am

Introductions

8:30am

Managing Your Company's Value Chain: A Strategic Imperative

9:15am

BREAK

9:45am

Transforming Into a Transparent and Cognitive Value Chain

10:30am

A Panel Discussion with Renowned Marketing & Supply Chain Experts

11:30am

LUNCH

1:00pm

Workshop: Map Your Own Value Chain

3:15pm

Exploring the Digital Mega Trend

4:00pm

BREAK

4:15pm

Ted-Talk Style Presentations on Real-Life Value Chain Cases

5:15pm

Networking Reception in Regents Hall

THURSDAY MAY 5TH

8:00am

When Supply Chain and Marketing Collaborate

8:45am

Building a Value Chain From Scratch

9:30am

BREAK

10:00am

Choose from 4 workshop tracks

11:30am

Closing Talk: Partnering with the Frenemy

EVENT DETAILS

Venue

“Every Institute meeting – and I've only missed three in ten years – has yielded an idea that has resulted in incremental revenues or profits for my company.”

“After each meeting, I write a summary to share within my firm. And what's remarkable is that I have never written a summary that didn't include at least one action item that came out of the meeting.”

“There is clearly value in reading articles in the business journals and magazines, but there is nothing like being able to talk about the ideas with the expert in a one-on-one setting.”

“When I first saw the slide on the 'three friend minimum', I thought it was kind of hokey. But I've made a lot of friends through The Institute, and they have come through for me a couple of times when I really needed some help.”

“The secret sauce of The Institute is that it's all b-to-b. At these meetings, I feel like I'm with 'my people'.”

“What is great is meeting someone from a totally different industry and finding out that we have a lot in common, but also a lot that's different and worth sharing.”

A RICH HISTORY

We are the world’s only B2B think tank. Our mission is to advance the state of B2B organizations by pairing renowned academic researchers and educators with world-class marketing practitioners.

Our events are at the heart of our mission and we take them very seriously. They are intimate, action packed and filled with tools, templates and applicable methods.

We’ve run events for over 30 years and have introduced our Members to an incredible group of world-class B2B experts, practitioners, and academics. Our speakers share road-tested insights and real-life cases that can help you become a better marketer.

Mohan Sawhney

McCormick Tribune Professor of Technology Kellogg School of Management Northwestern University

Phil Kotler

Leading expert on strategic marketing practice and Professor of Marketing, Northwestern University

Neil Rackham

Worlds' Leading Authority on Consultative Selling and Best-selling Author

Nino Vella

President, New Pig

Abbie Griffin

Leading expert in New Product Development and Presidential Professor of Marketing, University of Utah

Suzanne Sears

Vice President, KCP Global Market Development, Kimberly-Clark Professional

Bill Midgette

Chief Executive Officer, Porex Corporation

Bob Cooper

Leading expert in Innovation Management and Creator of Stage-Gate®

G. Sandy Diehl

Vice President, United Technologies Corporation

Brian Sharp

Global VP Pricing & Value Management, Sealed Air Corporation

Charlie Peters

Senior Executive Vice President, Emerson Process Management

Fariborz Ghadar

Director, Center for Global Business Studies, Penn State