Disrupt or be disrupted:

Embracing digital in b2b

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February 28 | Philadelphia

Presentations, breakouts and discussions in an intimate setting

Customer behaviors are evolving quickly with the onset of digital technologies, and companies must adapt to thrive. But is B2B moving fast enough? Join us February 28, 2017 in Philadelphia to spotlight the challenges, opportunities and the essential approaches to succeeding with digital in your organization.

Together we’ll explore:

  • The keys to thriving in our evolving digital environment, and how the increasing digitalization of people’s daily activities is changing how we do business.
  • How to establish a relationship with and create meaningful value for customers to gain a necessary competitive edge.
  • A 5-step process to lead with a customer-centric vision and embrace omnichannel to power change in your organization.
  • How B2B marketers can embrace the immense opportunity in B2B and lead digital initiatives into 2020.

This is an action packed day of keynote speeches, case studies and breakout sessions. So join us, roll up your sleeves and meet our powerhouse experts to improve upon your company’s digital capabilities.


Jam sessions are:

Day long, intimate events where academics and practitioners can dig deep on a trending or important topic.

Jam sessions are:

Effective ways to gain deeper insights and knowledge in just one day. Recent sessions focused on Sustainability and Millennials.

Jam sessions are:

Great opportunities to network with a small group of academics, thought leaders and practitioners that understand your challenges.

Jam sessions are:

Practical and applicable, featuring templates and case studies that give you tangible resources to leverage.

Event at a glance

Tuesday February 28th


Meeting Kick-Off
Suzanne Lavin, Executive Director, The Institute for the Study of Business Markets


Why Digital Connectivity Matters to B2B Companies
Erich Joachimsthaler, Founder and CEO at Vivaldi »





Deep Dive Case Studies


Lunch Break



Breakout Sessions: Building a Digital Implementation Plan




Breakout Session Debrief


Action Planning for Monday Morning
Suzanne Lavin, Executive Director, The Institute for the Study of Business Markets


Happy Hour


Meeting Close

Event Details

Nearby Hotels

Devon Courtyard by Marriott
762 West Lancaster Avenue, Wayne PA, 19087
6.5 miles/shuttle to SAP

Embassy Suites
888 Chesterbrook Blvd., Wayne, PA 19087
7.5 miles/shuttle to SAP

Radnor Hotel
591 E. Lancaster Avenue, Radnor, PA 19087
6.3 miles/shuttle to SAP

Hampton Inn Great Valley
635 Lancaster Avenue, Frazer PA 19355
610-699-1300 or 1800-HAMPTON
8 miles/shuttle to SAP

“Every Institute meeting – and I've only missed three in ten years – has yielded an idea that has resulted in incremental revenues or profits for my company.”

“After each meeting, I write a summary to share within my firm. And what's remarkable is that I have never written a summary that didn't include at least one action item that came out of the meeting.”

“There is clearly value in reading articles in the business journals and magazines, but there is nothing like being able to talk about the ideas with the expert in a one-on-one setting.”

“When I first saw the slide on the 'three friend minimum', I thought it was kind of hokey. But I've made a lot of friends through The Institute, and they have come through for me a couple of times when I really needed some help.”

“The secret sauce of The Institute is that it's all b-to-b. At these meetings, I feel like I'm with 'my people”

“What is great is meeting someone from a totally different industry and finding out that we have a lot in common, but also a lot that's different and worth sharing.”

A Rich History

We are the world’s only B2B think tank. Our mission is to advance the state of B2B organizations by pairing renowned academic researchers and educators with world-class marketing practitioners.

Our events are at the heart of our mission and we take them very seriously. They are intimate, action packed and filled with tools, templates and applicable methods.