We are pleased to announce that Institute instructor, Gerry Katz of Applied Marketing Science, is holding an upcoming open-enrollment course on the Voice of the Customer. This highly-regarded course is designed to teach attendees how to gather and use VOC data to accelerate innovation in business-to-business markets.
- Participants should expect to leave the session ready to execute VOC at their own companies.
- The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills.
- All attendees receive access to an exclusive online VOC toolkit of job aids, templates and knowledge resources.
To register, use this code: ISBM17.