Marketing today is facing massive, unprecedented change. That’s why we set out to research and define the future of marketing and how you can navigate and thrive in this new paradigm.
Join us September 19-20 in State College, PA where we reveal and share for the first time the results of our research study on the 21st century marketer. We are excited by the findings that reveal a turning point and will translate into unprecedented opportunities. To complement our research, we’ve gathered practitioners and academic speakers to expand on the themes and opportunities for you.
Meeting Kick Off
Modern Marketing Challenges
Marketing in a Relationship-Centric Organization
Small Group Discussion
Aligning Marketing and Procurement
Day One Wrap
We are the world’s only B2B think tank. Our mission is to advance the state of B2B organizations by pairing renowned academic researchers and educators with world-class marketing practitioners.
Our events are at the heart of our mission and we take them very seriously. They are intimate, action packed and filled with tools, templates and applicable methods.
We’ve run events for over 30 years and have introduced our Members to an incredible group of world-class B2B experts, practitioners, and academics. Our speakers share road-tested insights and real-life cases that can help you become a better marketer.
McCormick Tribune Professor of Technology Kellogg School of Management Northwestern University
Leading expert on strategic marketing practice and Professor of Marketing, Northwestern University
Worlds' Leading Authority on Consultative Selling and Best-selling Author
Vice President and Chief Marketing Officer
Leading expert in New Product Development and Presidential Professor of Marketing, University of Utah
Author, Speaker, Advisor
Chief Executive Officer, Porex Corporation
Leading expert in Innovation Management and Creator of Stage-Gate®
Vice President, United Technologies Corporation
President, Saint-Gobain Performance Plastics
Senior Executive Vice President, Emerson Process Management
Professor of Marketing, Emory University